This ecommerce shop and photographer community started as an email newsletter, so we took our emailing seriously - and our brand voice ... the opposite of seriously.

We took over marketing for this brand with 1.5M people on their email list and no current ESP or email marketing strategy whatsoever. I used my expertise from other brands and ongoing testing to explode their email marketing revenue right out of the gate.

This direct-to-consumer photo printing service is here to fill your space with joy, and we aimed to keep our emails joyfilled too. Here are a coupled campaigns targeted at specific segments.