This email had two purposes, to tug at heartstrings and to introduce our non-Ancestry-data-based products, in the rare cases that they hadn't come to the site for our bestsellers. Three emails seemed to be about the limit to a Welcome flow for this audience. We tested a fourth, but saw almost no additional customers click for the first time so we nixed it in favor of adding these now warmed-up customers to our main promotion list.
