This was a fun campaign to create! The click rate was above average, showing us that a silly break from form (in this case a quiz) can lead to higher than usual interest. But, you can't always pull out wacky tricks. Traditional email formats are to be depended on, tweaked and tested to perfection - silly schemes can be thrown in now and then to keep things fresh.
Because I know you're dying to know ... here are the results that lived somewhere on a landing page where customers could read their results and purchase the phoneography accessory kits.
