Challenge
I took over marketing at this direct-to-consumer boutique photo printing company at a time when we really needed to increase AOV and LTV. Our target audience was primarily female millennials.
Action
- Managed in-house marketing team creating SEO-optimized content, email and SMS marketing, and social campaigns on multiple platforms.
- Managed outside paid ads team for Meta and Google ads.
- Set campaign strategy across all channels.
- Launched subscription products and higher-value prints.
Outcome
- Saw consistent growth of customer base.
- Introduced new products to re-enage audience and saw in 1.5x increase in LTV.
- Revamped positioning of best-selling products, which increased AOV by 25%.
Highlight
Sent, analyzed and learned from over 1,000 marketing emails in my time at Parabo.
Writing Samples
