Challenge
Our team relauched a genealogy keepsake brand to engage the existing audience and attract new users. We were targeting an older adult audience.
Action
- Oversaw comprehensive rebranding effort and crafted clear targeted messaging based on audience and competitor research.
- Implemented clear consistent newsletter messaging to maintain goodwill with change-averse audience.
- Developed webinar series with our team, to introduce new products and tools to new and existing users.
Outcome
- Achieved 2x YOY growth for 3 years.
- Used customer feedback to tailor messaging to educate our growing audience.
- Consistently tested new channels to grow our marketing efforts and engage new audience.
Highlight
Launched several product variations based on feedback, that greatly increased AOV.
Writing Sample
