I joined at the point when Photojojo needed to turn our large audience of engaged blog/newsletter fans into shoppers. It was also a time when we needed to carefully balance our current audience's passion for traditional photography with our need to focus on mobile-photography to maintain growth.

- As we grew our shop, we used a product-as-content strategy to create interest and buzz around new offerings.
- I managed a team of writers/photographers to maintain a steady flow of high-caliber content.
- We shifted our blog/email focus to audience building on social media channels.
- With the team, we transformed our most popular content into a high-value phoneography course that our audience loved and brought in significant additional revenue.

- Engaging campaigns helped maintain high repeat order rate year-over-year.
- Consistent new product launches in strategic categories drew in new audiences.
- We became an authority in our niche and established excellent SEO in multiple topics.