I lead a team that planned the launch of a new brand selling custom housewarming gifts for realtor groups to gift their clients - from the initial concepting through product development and branding strategy. Then I organized a photoshoot and customized the website to enable each gift to be personalized.. 

This project was targeted at an all-new customer base for our team. I really enjoyed interviewing Realtors on their client gifting habits during our initial planning phase. We were able to develop a set of truly thoughtful housewarming gifts, that realtors could order and have delivered quickly and simply.