Laurel is a passionate copywriter and marketer with over a decade of experience strategizing and executing multi-channel marketing campaigns.
She loves working with creative teams on social marketing, content/SEO rich articles, digital ads, email and SMS campaigns. With each project, she prioritizes clear impactful messaging in a unique brand voice. Laurel always puts a plan in place to collect and analyze key success metrics, making each campaign more effective than the last.
Throughout her career she has enjoyed mentoring others as they hone the most effective outreach tactics for their brands.
Goal Setting & Data Analysis
Brand Positioning
Leadership
Marketing Operations
Project Management
Creative Directing
Conversion Copywriting & Editing
Email & SMS Campaign Mapping
Search Engine Optimization
Social Media Strategy
I've worn a lot of hats, sent a ton of marketing emails, and learned from lots of amazing folks along the way.
Click on through for writing samples.
These are a few of the marketing projects I’ve managed from conception through launch (and beyond).